Hi fam,
WOWWWWW 2025 is already flying by! This year has been absolutely wild and non-stop over here at ANFISA Skin. We just hit our 7th Anniversary at the end of January—can you believe it?! SEVEN YEARS of ANFISA Skin. In the beginning, it was just Nick and me, working out of a tiny 2,000-square-foot space, figuring things out as we went. I still remember the day we bought our first chrome computer for the company—such a huge deal at the time.
Fast forward to today, and looking at how far we’ve come, I can’t help but feel overwhelming gratitude. Every challenge, every late night, every lesson learned—it’s all been part of this wild journey. And if there’s one thing I’ve learned, it’s this: you are capable of anything you put your mind and energy into. The key? Shifting your mindset. Believing in your abilities. Owning your power. The moment you stop doubting yourself and start fully stepping into your potential, everything changes. What a journey… and honestly, we’re just getting started.
We’ve got so many exciting things happening in 2025, and I finally get to start sharing some of the projects we’ve been working on. And hint hint… there might be some fun community events coming up across the U.S.👀
MEET BERRY CRUMBLE: You know we had to dream up something special following our cult-favorite ÂN-GLOSS, and I’m beyond excited to finally introduce Berry Crumble— launching February 27th! Same ultra-nourishing formula you love, but in a buttery, ultra-glossy, sheer, buildable wash of color with a hint of juicy berries and cozy fresh-baked dessert vibes. I cannot wait for you to get your hands on this one!! We’ve been sending lab samples to our community members, affiliates, retail partners, and influencers, and the feedback has been incredible. Seeing the excitement around Berry Crumble has been so rewarding - trust me, it’s that good.
I’ve been teasing the gloss on TikTok & IG, and you can watch the sneak peeks here & here. Can’t wait to hear what you think!🥳
BERRY CRUMBLE MEETUPS ARE HAPPENING (!!) Okay, this is major—we’re officially taking ANFISA on the road with community events across the U.S. this year! I cannot wait to finally connect with so many of you in real life. We kicked things off in Portland this past weekend at Tea Bar with a pre-launch live event, where the first 100 customers received a free ÂN-GLOSS and berry matcha. It was an incredible start to our community events— such a special and fun way to connect in real life and celebrate the launch together.
Next up, we’re keeping the momentum going in NYC at Ställe Studios, a medical spa facial studio, where we’re hosting an exclusive event for press and influencers. And we’re wrapping up our NYC stop at Tera Studio & Pilates Club, where we’ll be connecting with their community, more press, and influencers—and closing out the event with a pilates class. Mark your calendars!
Now, in the midst of this crazy season, I’ve been diving into The 6 Types of Working Genius by Patrick Lencioni. It’s been a total game-changer for understanding team dynamics and personal strengths. My Working Geniuses? Wonder and Invention—which, honestly, makes so much sense. I love brainstorming new ideas and bringing them to life (like Berry Crumble)!
Also, I want to start sharing products I can’t live without each month. First up for makeup: Patrick Ta’s “Left Me on Red” Blush—the perfect pop of vibrant color, super blendable, and buildable from day to night. For skincare, I’ve been obsessed with RevitaLash Eyelash Serum—it’s been making my lashes look fuller and longer while keeping them healthy and nourished.
Lately, I’ve been loving a go-to lip combo: our new ÂN-GLOSS in Berry Crumble paired with Rhode’s lip liner in Lean. The color is so good—just the right balance of definition and shine. If you haven’t tried it yet, you need to!
We’re planning more community events across the U.S. – where should we go next? Let us know if you’d love to see ANFISA Skin in your city!
On the topic of growth, what’s one thing you’ve accomplished that once felt completely out of reach? We love celebrating these moments and hearing how you’ve stepped into your potential. And because I’m always on the lookout for new beauty obsessions, tell me – what’s one skincare or makeup product you swear by? I love discovering new must-haves! I can’t wait to hear from you – message me on IG @alykorchemiy.
More updates are coming soon, but for now—see you in NYC!!
Xx Aly