GET TO KNOW ALY
I’m Aly Korchemniy, the founder and skincare-obsessed visionary behind ANFISA Skin! xx
Q: IF YOU HAD TO PICK A FAVORITE @ANFISASKIN PRODUCT WHICH WOULD IT BE?
A: Honestly, I’m obsessed with our ÂN-DEW 10% Azelaic Acid + PHA Serum. It’s my ultimate skin superhero—super gentle exfoliation that keeps my breakouts in check, reduces my red undertones, and brightens those stubborn sunspots. It’s so gentle that I’m able to use it twice a day without a problem. Definitely the golden child in the ANFISA family!
Q: WHAT ARE YOUR TOP 3 RIDE OR DIE SKINCARE PRODUCTS?
A: Weleda Skin Food: A total staple. I actually love mixing this with our ÂN-BALM. This combo is my winter skin must-have. ÂN-GLOSS: Think of it as skincare for your lips. It’s loaded with peptides, so it hydrates and plumps without feeling sticky. Leahlani Pamplemousse Cleansing Oil: It smells like you’re sipping a tropical smoothie on a beach somewhere. It melts away all traces of makeup and leaves my skin feeling soft and fresh.
Q: WHAT IS YOUR FAVORITE SKINCARE STEP AND WHY?
A: I’m all about hydration. Whether it’s a thirst-quenching essence, a rich moisturizer, or my beloved ÂN-BALM Radiant Hydra-Balm, hydration sets the tone for everything else. It’s the secret to that dewy, plump look we’re all craving.
Q: HOW DO YOU INCORPORATE @ANFISASKIN PRODUCTS INTO YOUR ROUTINE?
A: At night, I like to slather on an extra thick layer of ÂN-BALM Radiant Hydra-Balm right before lights out. It locks in moisture and forms a protective cocoon, so I wake up to baby-soft, bouncy skin.
Q: ANY UNCONVENTIONAL BEAUTY SECRETS YOU SWEAR BY?
A: Okay, don’t judge me—but mouth-taping at night is a game-changer. It encourages proper nasal breathing for me, which in turn helps with facial muscle tension and even better sleep. I’m also a total silk pillowcase devotee—it’s bougie, sure, but it helps reduce friction and fine lines. And never underestimate the power of a good gua sha routine to depuff and define your jawline and under-eye area.
Q: HOW DO YOU STAY UP-TO-DATE ON NEW PRODUCTS AND BRANDS?
A: I’m basically glued to beauty blogs and social media, following all the industry pros and fellow skincare fanatics. The beauty community is so inspiring—it’s like an endless stream of what’s new, what’s next, and what’s definitely worth trying.
Q: DO YOU HAVE A FAVORITE BEAUTY TREATMENT?
A: I’m a microneedling enthusiast. It’s a fantastic way to spark collagen production and help fade any post-acne scarring. I also like to sprinkle in a chemical peel every quarter to keep my skin smooth and glowing.
Q: TOP THREE TIPS FOR STARTING A BUSINESS?
A: Stay Authentic: Your unique voice and vision are everything—don’t water them down. Embrace Flexibility: Pivot quickly, learn on the fly, and don’t be afraid to switch gears. Build a Community: Engage with your audience and fellow entrepreneurs in a real way. People support people!
Q: WHAT WAS YOUR INSPIRATION BEHIND @ANFISASKIN?
A: My own skincare struggles. I was drowning in complicated routines and products that weren’t delivering. With ANFISA Skin, I wanted to create an edit of true multitaskers—simple yet super effective formulas that elevate everyday rituals. We source the highest-quality ingredients from around the globe, guaranteeing results you can see and feel.
Q: ANY HINTS ON UPCOMING NEW PRODUCTS?
A: Let’s just say something our community has been begging for is coming sooner than you think. Keep those eyes peeled—big things are happening!
FOLLOW ALONG @ALYKORCHEMNIY + @ANFISASKIN
** THE VIEWS EXPRESSED IN THIS INTERVIEW ARE THOSE OF THE INTERVIEWEE AND NOT ANFISA SKIN. THESE STATEMENTS HAVE NOT BEEN APPROVED OR REGULATED BY THE FDA. WE ARE NOT MEDICAL PROFESSIONALS, THEREFORE ALWAYS CONSULT WITH YOUR PHYSICIAN FIRST AND ENSURE YOU ARE RESPONSIBLE FOR RESEARCHING FURTHER IF YOU ARE INTERESTED IN ANYTHING MENTIONED ABOVE**